The Best CRM Software (September 2026)
A working shortlist of CRM platforms, ordered by how well they fit growing sales teams. Reviewed for pipeline management, automation, and reporting.
- 1Top pick
Salesforcesalesforce.comSalesforce is a cloud CRM spanning sales, service, and marketing, with deep customization for larger go-to-market teams.
- 2
HubSpothubspot.comHubSpot is an all-in-one CRM with connected marketing, sales, and service hubs, popular with SMB and mid-market teams.
- 3
Pipedrivepipedrive.comPipedrive is a sales-focused CRM built around visual pipelines and activity tracking, aimed at small sales teams.
At a glance
All 6 tools in this ranking, in order.
| # | Tool | What it is | Details |
|---|---|---|---|
| 1 | Salesforcesalesforce.com | Salesforce is a cloud CRM spanning sales, service, and marketing, with deep customization for larger go-to-market teams. | Details ↓ |
| 2 | HubSpothubspot.com | HubSpot is an all-in-one CRM with connected marketing, sales, and service hubs, popular with SMB and mid-market teams. | Details ↓ |
| 3 | Pipedrivepipedrive.com | Pipedrive is a sales-focused CRM built around visual pipelines and activity tracking, aimed at small sales teams. | Details ↓ |
| 4 |  Closeclose.com | Close is a CRM with built-in calling, SMS, and email, designed for high-velocity inside sales teams. | Details ↓ |
| 5 |  Attioattio.com | Attio is a flexible, data-model-driven CRM that adapts to custom workflows, popular with startups and modern GTM teams. | Details ↓ |
| 6 |  Folkfolk.app | Folk is a lightweight, relationship-focused CRM that syncs contacts across tools, aimed at agencies and small teams. | Details ↓ |
The 6 best CRM tools
Customer relationship management for sales teams.
Salesforce is a cloud CRM spanning sales, service, and marketing, with deep customization for larger go-to-market teams.
Ranked #1 of 6 in CRM · Salesforce profileVisit salesforce.com ↗HubSpot is an all-in-one CRM with connected marketing, sales, and service hubs, popular with SMB and mid-market teams.
Ranked #2 of 6 in CRM · HubSpot profileVisit hubspot.com ↗Pipedrive is a sales-focused CRM built around visual pipelines and activity tracking, aimed at small sales teams.
Ranked #3 of 6 in CRM · Pipedrive profileVisit pipedrive.com ↗Close is a CRM with built-in calling, SMS, and email, designed for high-velocity inside sales teams.
Ranked #4 of 6 in CRM · Close profileVisit close.com ↗Attio is a flexible, data-model-driven CRM that adapts to custom workflows, popular with startups and modern GTM teams.
Ranked #5 of 6 in CRM · Attio profileVisit attio.com ↗Folk is a lightweight, relationship-focused CRM that syncs contacts across tools, aimed at agencies and small teams.
Ranked #6 of 6 in CRM · Folk profileVisit folk.app ↗
Frequently asked
- What is the best CRM tool right now?
- Salesforce tops this ranking, followed by HubSpot and Pipedrive. The full order, with what each tool is for, is on this page.
- How many CRM tools does this ranking cover?
- 6 tools are ranked here, from 1 to 6: Salesforce, HubSpot, Pipedrive, Close, Attio, Folk.
- How does Software Index decide the order?
- Position reflects our editorial read of how well a tool fits the mainstream buyer in this category. Software Index is funded by listings, so companies can pay to appear or to upgrade how their entry is shown.
For software vendors
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